The Urban Cupboard
Background:
Independent and unlike any other commercial space, Brooom is a street side cupboard in Shoreditch – London. Literally a window of opportunity the general public who decide to peer in from the pavement will experience an array of images, videos and music.
Independent and unlike any other commercial space, Brooom is a street side cupboard in Shoreditch – London. Literally a window of opportunity the general public who decide to peer in from the pavement will experience an array of images, videos and music.
Concept:
The brand logo aims to communicate the unique features of the Brooom space.
The hand drawn image is a representation of the small, often underground art that can be viewed in the cupboard, with a gentle nod towards the independent nature of the project.
The text is shaped as a cupboard, but just like Brooom the audience can only view from outside, there is no apparent entrance.
The brand logo aims to communicate the unique features of the Brooom space.
The hand drawn image is a representation of the small, often underground art that can be viewed in the cupboard, with a gentle nod towards the independent nature of the project.
The text is shaped as a cupboard, but just like Brooom the audience can only view from outside, there is no apparent entrance.
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Background texture
Colour palette
Motion graphic screenshots
