Caramelo - Identity

Graphic DesignArt DirectionTypography
Caramelo - Shoes Boutique  

New logo and corporate identity for Caramelo boutique. 
The creative concept is designed to connect classic elegance with modern style, reflecting Caramelo’s commitment to new trends, high quality and attention to details. 

The name "Caramelo" is associated with sweet and creamy caramel and suggests the idea of pampering ourselves with the pleasure of wearing comfortable and elegant shoes and accessories. 
The logo creates an evocative image of high heel shoes made of caramel lace. 
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